Gerri Vereen, Certified Coach

About Gerri

Gerri is a goal-oriented Business and Performance Alignment Coach. She has 20 years of experience building and managing high-performing cross-functional teams as an accredited team coach. She is known for excellent interpersonal, communication, coaching and mentoring skills.

Gerri immediately saw the value of OKRs coaching which builds off her background as an International Coaching Federation-accredited Executive Coach with PCC level of certification. Her clients span all sizes and industries and include Panasonic Automotive Sound Systems, The Coca Cola Company, Cushman & Wakefield, Fiserv, and Susan G. Komen Greater Atlanta.

Gerri graduated from the University of North Florida school of Business after completing her undergraduate studies with a degree in Sociology from the University of Florida.


Areas of Expertise

  • Executive coaching and leadership development
  • Team-level coaching to create OKRs in the context of longer-term mission statements
  • Elevating trust and teamwork leveraging neuroscience as a catalyst for change and transformation

What Clients Say

Gerri took our leadership team and subsequently the rest of our organization of ~45 through the fundamentals of setting parameters, determining and subsequently implementing OKRs. Being mindful of our varying levels of experience and understanding of OKRs across the organization, Gerri was able to ensure shared alignment and consistently provided relatable and easy to understand examples. She worked with our team to refine and improve our targets and provided valuable insights that helped us analyze the work to be done, and ultimately simplify to the most important objectives. I’d recommend Gerri as an expert in this area – she is passionate about the work, highly methodical and professional across the board.

Jennifer Lussier
COO, Platform Calgary



Gerri has been instrumental in helping the management team at Pablo Group develop, deploy, execute, and measure our OKRs. Gerri was more than a consultant to our team. She was an active advisor invested in our success as a business and an engaging coach advocating for full team participation focused on helping us find our answers. As an advisor, Gerri was invested in the success of our organization by challenging us to think critically about our OKRs. As a coach, she encouraged comments and questions that drove collaboration and took our fundamental knowledge of OKRs to higher levels throughout the OKR cycle. Our team is set up for future success thanks to the coaching and tools provided by Gerri, and we feel we have a trusted advisor that can be leveraged at any time in the future. I happily recommend Gerri to our colleagues.

Steven Craig
Director of Services, Pablo Group


Gerri helped me understand the best way to apply OKRs methods for my company. The acceleration we had thanks to the work done with Gerri has been impressive.

Alessio Pisa

CEO, Instilla

We needed an OKRs Coach to help us create and implement OKRs. Gerri taught, coached, listened, and engaged our entire team and provided the tools we needed to stand up our OKR program and take it to the next level.

Zach Posner

Co-Founder & Managing Director, The LegalTech Fund